We offer advanced training in our service areas

If the Digital Drive Fundamentals course doesn’t fit your needs, or maybe you already have a base knowledge in a certain digital area and are looking to take that knowledge to the next level, then these are the training courses for you!

Our service area training courses provide the perfect approach for the individual who requires more advanced knowledge in the subjects of SEO, PPC or Social Media. Whats even better, these courses can be tailor-made to meet your specific needs and schedule.

These courses are great for whole businesses who are looking to acquire unique knowledge which they can apply to their marketing strategy moving forward.

SEO Introduction

  • What is SEO?
  • How SEO has changed through the years
  • Google, Yahoo & Bing
  • Future SEO trends & predictions
  • Why SEO?
  • SEO strategy

On-Page SEO

  • What does it mean by on-page?
  • On-page SEO basics
  • Writing SEO optimised content for your website
  • Permalink structure
  • Page titles & meta descriptions
  • H tags & knowing how to use them effectively
  • Walkthrough of a perfectly optimised page
  • Sitemaps
  • The user experience & why it is just as important
  • Site speed

Off-Page SEO

  • Link building
  • What you should look out for when link building
  • Link building do’s and do not’s
  • How to deal with toxic backlinks

SEO Analysis

  • Recommended SEO audit tools
  • Technical SEO audits
  • Analysing SEO data and making clear judgments

Google

  • Algorithm updates
  • What to do if your website gets penalised
  • Why mobile is more important now than ever

Conclusion

Introduction

  • What is PPC?
  • Brief overview of Google AdWords & Bing Ads
  • Why use PPC?
  • Key stats & figures behind PPC

Understanding Ads

  • Different types of ads
  • Creating effective ads
  • Budgeting
  • Ad placement
  • Writing great text ads
  • Ad scores & how to improve them
  • Best practices
  • Setting the right bid strategy for your campaign

Keywords

  • Understanding the different keyword types
  • Negative keywords

Useful tools

  • Keyword planner
  • Wordstream
  • SEMrush

Analysis

  • Interpreting PPC data
  • Setting up appropriate goals

Optimising campaigns outside of PPC

  • Making sure your landing pages are relevant
  • Optimising page content for relevant keywords

Conclusion

Day 1 – Introduction to Social Media

  • The rise of Social Media and key stats
  • Finding social media opportunities and being aware of the threats
  • Learn where and who your audience are and how to target them
  • Establishing your Social Media strategy and goals
  • Social Media in tandem with other inbound marketing solutions
  • Building your online brand and presence on Social Media platforms
  • A look at the key platforms that most businesses use – Facebook, Twitter, Google+ & LinkedIn
  • Setting up your profiles effectively for each platform
  • Understanding each interface and any shortcuts
  • Social media best practices for each platform
  • Knowing what works for different platforms when it comes to creating content
  • Avoiding the common mistakes
    • How to manage your followers effectively
    • Communicating with your followers the right way
  • Analytics for each tool

Day 2 – Advanced Social Media

  • Further improving your online brand and presence
  • Latest and future trends in Social Media
  • Gaining the most from your audience in terms of engagement
  • Narrowing down the right platforms for you
  • Your first look at Social Media advertising
  • Advanced analytics – Reading the data effectively
  • Introduction to the Social Media platforms that rely on visuals – Pinterest, Instagram and YouTube.
  • Getting the most out of the visual platforms
  • Why a blog is classed as a Social Media platform
  • Optimising your blog for SEO
  • Best practices
  • Creating engaging content

SEO Training

Search Engine Optimisation is vitality important, with so many of your competitors investing in SEO you cannot afford to ignore it. Hand in hand with Pay Per Click (PPC) and display network, our SEO training will enable you to deploy high quality landing pages that have been optimised for search.

PPC Lifecycle Graphic

PPC Training

This PPC Training Course will build upon any knowledge you have PPC and gives you the skills to go a step further with your PPC campaigns. This course introduces new understanding and strategies to really get the most from the advertising budget – with quick wins and tips and tricks that will really drive your understanding further.

Social Media Training

Social Media Training

Social Media is the most dynamic and real time marketing format there is. The rapid pace of change in Social Media is breathtaking with new platforms superseding old ones at an alarming rate. How, when and what to post is covered in this engaging Social Media Training course that will take your Social Media knowledge to new heights.

Expert training providers

All courses are delivered by the industry experts in our team with special guests, delivering engaging content in a relaxed and easy to learn atmosphere. You will be empowered by your new learning to practically start delivering what you have learnt in a real world environment.

 

For beginners or experienced individuals

If you have limited knowledge or none at all, then these courses will provide you with an excellent foundation that will enable you to start implementing within your business. You are not required to take on the Digital Drive Fundamentals course to proceed with one of these courses.

On-going support

We work with you to ensure you receive the most tailored, unique and worthwhile training only made possible by one of these courses. Our excellent trainers will take care of you every step of the way even after the course is over, making sure to answer any further queries you may have.