If a Webpage has any errors on it, an error being any broken link or scoring factors that will be negative in the search engines, then the impact on your website in the rankings can be catastrophic. In short you need no errors to rank effectively.
There are a whole list of errors that are listed here that can cause poor ranking factors.
Here is a list of the most common errors:
There are a number of errors that can come from broken links and there are also a number of different broken links. These are the first thing that should be fixed on a website. Broken links causes server issues with your Website being able to rank, BUT, worst still your user experience suffers.
Webpages are considered duplicate if the content on that webpage is the same or very similar to content on another page. Its phrased as duplicate content and can confuse search engines in that the search engines will not know which page to rank.
At worst your duplicated webpage can be banned and at the very best you will lose valuable ranking collateral. The page content here is very important and that includes the imagery.
We specialise in making sure the content that you have is well placed and unique looking after your unique content.
Fixing duplicate content errors on your website can be done by:
- Providing unique content
- Removing the duplicate content
- Or you can add a rel=canonical link to one of your duplicates which effectively is a signal to the search engine to prioritise your webpage.