Your brand is one of the most important aspects of your business, why compromise?
Your brand is the foundation of who you are as a business so it’s critical to get right. A brand is also much more than a logo so whether you’re looking for a completely new identity or simply need to update your existing one,we can create a brand strategy for you. We can help you to create a brand identity that represents your company in the right way both online and offline from visuals and logos to your actual message.
We will start with a brand workshop.This is critical to help us to get to know what is important to you and your clients.We will come prepared with lots of questions to make sure we fully understand the ins and outs of your business
The next step is to create some brand guidelines for your business.This will ensure everyone sings from the same hymn sheet when it comes to logos, colours, typefaces and even tone of voice you use when you speak with your customers.
Brand identity is not something created as a one-hit wonder.Once we have established a brand we’re all proud of we will do regular reviews to make sure that as your business develops you branding can evolve with it.
Areas to help your brand excel
The brand strategy
It is key to have a credible business plan that goes hand in hand with your brand and what you are trying to achieve. An idea of your competition and the market you operate in also helps your brand to stand out.
Whether we are creating a new brand or a logo redesign, it must reflect the core values and stand out and appeal to your market and stand out amongst your competitors.
Getting the messaging right
It is important we clearly communicate the brand in the right way. So we need to establish your current audience and what is being said in the market, this way we can design a plan to communicate your message effectively.
Wherever your business resides, online and offline it is important people see a consistent brand image. This starts with a striking logo that is memorable for the viewer and used across all avenues where the brand name resides.