Maria Allen Boutique

Maria Allen Boutique are an online boutique store that specialise in high quality personalised jewellery gifts. All their items are hand made by designers and created with naturally sourced materials. These products are then engraved with personalised messages.

Challenge

• Organic SEO improvements
• Site health enhancements
• PPC campaign optimisation

Approach

Digital Web World established the basis of what Maria Allen Boutique wanted to achieve with their PPC campaigns.

Investigating the target customers establishing their buying parameters and then looking at discrete micro marketing segments.

We set up the campaigns for improvements working with their in-house team to improve the performance including ROI, long tail targeting, negative keywords and remarketing.

We helped Maria Allen Boutique through the whole process. Helping to plan, implement and optimise their campaigns. converted into sales for Maria Allen Boutique.