Email research consistently shows that many companies aren’t taking advantage of automated email acquisition campaigns. Combined with rich data from other sources Email marketing can achieve your best return on any marketing initiative.
Rich data can be used for behavioral retargeting from sources such as Social Media, Website and Email to give rich revenue streams in both B2B and B2C environments.
Typical great B2B Email acquisition techniques include:
- Whitepaper registration
A prospect who has abandoned a basket in B2C or a contact who has not completed a download on the Website in B2B provides the perfect excuse to legitimately contact the prospect.
Our technology platform includes over 280 attributes that are used in the development of campaigns for our clients resulting in great ROI.