CSD Activity Camps are the leading provider in half term and summer camps for children. The brief was to develop a new online experience for their clients – mums, dads, children and staff! They have fantastic recommendations from the parents and most importantly the children who have used the camps. The camps are all about building the children’s confidence and connecting with them.
Target market
DWWorld developed this for professional working mums, dads and even corporate’s in the region that could offer this to their employees.
What we did
We went through a process to build a website which included fully understanding the brief. Examining what they were trying to achieve, asking appropriate questions to gain understanding and then using our years of experience to implement a website that met their requirements, including hosting it.
Separate email system for their staff manageable by them.
New brand journey for the business and brand guidelines.
Website Design
In terms of Website Design and styling for their business. This had to be flexible and adaptable for different imagery and functionality of the pages…
Delivery and build of all content & imagery on a WordPress platform.
Copywriting for their business areas delivered into the market with keywords linking the different text areas.
eCommerce
eCommerce Integration using our expertise to build a fast, efficient and secure payment system linking gateways with the banks system and input areas of the Website. Validation and security checks also included in the system. The eCommerce system had to be functional and be conducted in the shortest number of clicks for a great user experience.
Analytics
Analytics set-up and reporting using the latest Google analytics tools and bespoke software to track the performance of the site. The ‘health’ of the Website is also permanently monitored via a consolidated dashboard of analytics which combines Google Analytics with other leading software platforms to produce an easy to read and understandable view of the data.
