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20 04, 2016

Four Reasons Why Google AdWords Is Awesome

By |2019-01-30T21:20:51+00:00April 20th, 2016|AdWords, Google, PPC|0 Comments

Google AdWords Is Awesome!

Whether you are running a campaign to get your brand noticed or are looking at getting conversions. Google AdWords is awesome for a variety of reasons. Almost any business can effectively run ad campaigns and the AdWords tool makes it the easiest and most powerful way to do so.

Now I’m not saying Google AdWords is the definitive be all and end all of ad platforms, because there is Bing Ads and that is also a great tool in it’s own right. There is good and bad in anything, and I want to share the positives of AdWords from my experience with it.

1. Faster And More Simple Than SEO

Usually to see results from performing SEO on a website, you could wait months before there are any changes (if any). For Search Engine Optimisation to take effect, a website needs to be well established and earn links and authority the right way.

In AdWords you see results fast and can get impressions almost immediately. It is also a good way of judging if a keyword is worth targeting in organic search. For faster results which enable you to improve performance on your site quicker than SEO, Google AdWords is your friend.

As for why it’s more simple to use. PPC can be set and forget, whilst SEO requires consistent management and changes to keep up with the ever changing nature of it. AdWords is a really simple tool to use and is in one place, whereas SEO takes place with a variety of different software and complex tasks that require some training to understand.

2. Powerful Statistics

AdWords includes many statistics which you can measure campaigns by. Google gives you the freedom to pick and choose what metrics should be measured, giving you information as to what each does.

You are able to look at graphs, compare metrics against each other, link with Google Analytics and much more…

One of the most useful metrics Google has is quality score. This is used to measure keywords and ads. It influences the page rank and the CPC (cost per click) of an ad. It can be one of the best ways Google allows you to measure PPC campaigns by.

Having a lot of metrics to work with is good for the continuous development of a PPC campaign and website, giving a general sense of where improvements could be made. A keyword might not be working, bounce-rate may be too high etc.

3. Ability To Specify Who Sees Your Ads

A great way to save money in a PPC campaign is to only show ads to your target audience and not receive any wasted clicks by users who are not in the same area as your business.

Google AdWords gives you the simple settings to change devices targeted, Geo location and the exclusion of IP’s to help avoid wasting campaign money and reach your intended targeted audience.

4. Ad Creation Tool Is A Breeze To Use

AdWords makes it simple and intuitive to create ads. It gives you the guidelines to follow so that your ad meets Google’s standards and can be shown. Character limits are made clear and the ad preview lets you see what your creation will look like on the SERP (Search engine results page). If the ad doesn’t perform well, AdWords makes it easy to go back and make changes whenever you like.

If text ads are not what you require, the same intuitive treatment is applied to display and mobile ads as well.

Summary

Whether you do SEO, PPC or both. Google AdWords give you the tools necessary to create PPC campaigns that get clicks and convert. Of course SEO can’t be forgotten and shouldn’t be, but working alongside AdWords can help you become a real authority in your niche.

This is not a paid promotion for Google, these are just my personal reasons as to why I think Google AdWords is awesome and that doesn’t mean to say I think it is the only platform you should use. Everything has it’s good and bad points.

Let me know what you think about Google AdWords?

If you need a link to Google AdWords then look no further:

https://www.google.co.uk/adwords/

31 03, 2016

Best Keyword Research Tools

By |2019-01-30T21:20:51+00:00March 31st, 2016|Keyword Research, AdWords, Keywords, PPC, SEO|0 Comments

As I talked about in my last post, Google’s algorithms have changed a lot over the years, no more is it just about keywords, but content and how good/relevant it is. Begging the question, what value do keywords hold now?

It’s true keywords don’t hold as much clout as they used to, but they are still required to help your content to appear relevant, which is what Google loves at this moment in time.

A lot of different factors come into play when researching keywords than just looking at exact-match keywords. Bounce-rates, expected CTR (click through rate) and volume of searches are just some of the areas that warrant attention before going ahead with a keyword.

What hasn’t changed is including the right keywords in meta descriptions, constantly monitoring and making judgments on your rankings and researching your competitors to get a sense of how they are performing on similar keywords.

3 Of The Best Keyword Research Tools Around:

WordStream

 

 

 

 

 

A great tool if you want thousands of results from a single search. WordStream gives you relative volume for each keyword, so you can see how many people are searching for that word and weigh up the pros and cons based on the data given. There are niche options and the ability to email all the keywords to you if required.

The only major problem with the WordStream tool is that relative volume is the only big metric that is analysable, which may not be enough for some users.

With WordStream you get 30 free searches with the keyword research tool, so there is no excuse to not give it a try. You may find it’s worth a great deal to your business.

Have a look: http://www.wordstream.com/keywords

Übersuggest

 

 

 

 

 

A free to use tool which is really simple but really effective. Übersuggest allows you to enter a word and pick the source (web, images, shopping, YouTube and news) and location from drop-down menus, if you are looking for something a little more specific. The results are laid out in alphabetic order, making it clearer for the reader.

But because it’s free tool, you don’t get any specific metrics or measurements in volume which may require a different tool if that is what you are looking for. Despite that being it’s only flaw, it is definitely one of the best tools on the market, it’s quick, easy-to-use, you get a ton of results and best of all it’s free!

Here is the link: https://ubersuggest.io/

Google

 

 

 

There are different keyword research tools that Google offer. They bring something different to the table and best of all they are free.

Google Trends (above) shows the interest of certain topics over periods of time. Great if you need to see when certain keywords are in “fashion” so you can plan your campaigns accordingly. It can go more specific if needed, with trends in different countries and the ability to look at categories. For a free tool it is great for looking at current hot trends in the market which you could use to your benefit.

https://www.google.co.uk/trends/

The second tool is Google’s Keyword Planner (below). For really in-depth analysis of search volumes, Keyword Planner is great for analysing your competitors for similar search queries to your own. It is mainly built with Google Adwords in mind, but that doesn’t stop it from being a great tool nonetheless.

 

 

 

 

 

 

 

Summary

There is a simple rule I think should be adhered to when it comes to researching keywords. Pick the words that have low competition and high volume of searches. Of course other factors help to come to a decision, but that simple sentence helps to put keyword research into perspective.

All round I feel I have picked a good mixture of the best keyword research tools available today, giving you a lot of options to find the right keywords for your meta tags, content, ads and many more.

What do you think are the best keyword research tools that are out there? Have you tried any of the tools I have mentioned above? What do you think? Have they been useful?

Leave a comment and let me know

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