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24 06, 2016

Recent Twitter Changes And Updates 2016

By |2019-01-30T21:20:50+00:00June 24th, 2016|Social Media, Twitter|0 Comments

Twitter Changes And What They Mean For You

Social Media has come a long way from the simple format of typing something into a box, clicking the send button and people liking it. It has evolved into a format that every business and individual uses to promote, sell and create content that gets shared around on a regular basis. It is not just a service to connect with each other anymore, but somewhere to be ruthless in attracting the right individuals or companies back to your website.

Twitter is one of these social media platforms (and the basis of this post) that have evolved with the changing nature of how we interact with each other online, culminating in many updates to its core service and features.

Here Are Some Examples Of Twitter Changes Over The Years…

  • Promoted Tweets

    First introduced in 2010 as Twitters answer to other platforms utilising promoted content (and how Twitter makes it’s money). Users can pay a fee each day to get their tweet promoted to a users twitter feed, regardless of whether they follow that account or not. Of course Twitter have updated this feature, improving it’s algorithm so it doesn’t come across as intrusive to the users experience when they are scrolling through their feed. Fun fact: Depending on the type of promotion/exposure you want, promoted tweets can range from £0.40 – £1.60 per engagement, promoted accounts £2.00 – £3.20 per new follower and if you want a promoted trend, that can set you back around £160,000 per day!

  • Profile Changes

    Twitter has come a long way with it’s user interface, making really useful improvements for users and businesses to promote themselves if used effectively. The personalisation options have improved significantly, even to the point of allowing users to change their profile colour to match their brand. Take a look at the images below and you’ll get the picture (no pun intended) of how much Twitter has changed…

 

 

 

 

 

 

 

If you are wandering, yes that is my Twitter profile. Here is a link to Digital Web World’s.

  • Timeline Improvements

    This is where it can get divisive with the Twitter user base. Twitter have constantly played around with the timeline and how users see the tweets and retweets of the accounts they are following. Most of the user base like the chronological nature of the old timeline and are not a fan of the new algorithm Twitter have only implemented recently. This new algorithm organises tweets into what it feels the user is most interested in (you can turn it off).

  • Changes To The Tweet

    The core to Twitters successful rise, the tweet hasn’t really changed, only expanding. What I mean by that is many features have been added to make the tweet more than just text. This includes images, videos, gifs, polls, links and emojis. One thing that has remained the same is the 140 character limit for a tweet, and that doesn’t look set to change any time soon. Twitter actually wanted to expand this limit to the wrath of its loyal fan base, so instead they have decided to give users more freedom with the 140 character limit. This means that images and URLs will no longer count towards the character limit, allowing users more space to be creative whilst also keeping what makes Twitter unique in the first place.

There have also been many more Twitter changes that I haven’t put here, simply because this post will become too long (and I will feel bad if I take up anymore of your time). I have mentioned the key changes that have had the biggest effect on the way people use the platform and interact with each other.

If you are a start-up or any size of business, Twitter in its current state is perfect for promoting your services with a plethora of features to make your profile and tweets appealing to your target audience who are probably on Twitter!

For more on Twitter and Social Media in general, consider visiting:

Social Media

1 06, 2016

Social Media Changes In 2016 In 5 Minutes

By |2019-01-30T21:20:50+00:00June 1st, 2016|Facebook, Social Media, Twitter|0 Comments

Social Media Changes 2016 Snippets

The following is a list of the Social Media Changes 2016 from our marketing survey conducted among fellow marketeers in a combination of B2B and B2C sectors and a wide range of multiple verticals.

  • 72% of marketeers thought that marketing content will be the most important of their Marketing Strategies in 2016.
  • BUT only 38% of companies have documented strategies for content marketing within the company.
  • Out of those businesses only a staggering 18% share their content strategy with their colleagues in paid search! yet the two are inexorably linked.
  • Inbound Marketing delivered 39% more leads into the marketing department than other forms of marketing efforts at a smaller cost.
  • 81% of marketing professionals felt more pressured to show a return on their investment in marketing, we don’t see that changing and the rise of implied easy to use analytics will become more important.
  • Over 60% of Marketeers said that great content will be the single most important focus in 2016 with blogs and inbound having a large effect on Social Media Changes 2016.
  • Inbound marketing saves a staggering 16% in overall cost per lead. A staggering 190 Million of Facebook’s users are “mobile only”.
  • Active content generates the greatest response of all content marketing efforts, with over 60% generating a response or conversion.
  • Personalised email content including integrating a persons name in your marketing content had a 28% impact on open rates.
  • Video is the greatest opportunity for businesses in 2016, with ever increasing YouTube and Periscope content being shared.
  • 73% of marketers plan to increase their YouTube presence.
  • Video marketing will be the fastest growing marketing element for Google AdWords in 2016.

Live Video Streaming Trend to Continue?

Beyond all the stats of Social Media Changes in 2016, the biggest changes are happening in the way we surf and what we prefer to do when we do. The fascination and the desire to take pictures of everything and anything now being superseded by the desire to live video stream. Periscope and Meerkat being two of the largest of the app streaming services, with the only difference between the two platforms being the fact that Periscope keeps your video for a further 24 hours compared to Meerkats video that disappears once the live stream has finished.

Periscope was bought by Twitter back in May 2015 even before it officially launched for an estimated $50m. It also acquired the start-up, Niche that joins social media stars with brands to enable more monetisation of Social Media content. The combined costs for both the start-ups is $86m as there is not an exact figure for how much it acquired Periscope for.

The live video feeds have been made possible by the rapid deployment of 4G globally and now its possible to watch a live stream from a riot somewhere in the world to snippets of a gig flicking from one to the other.

Exactly what impact this will have on broadcasting is unclear as the live steams are a long way off having the production quality of a live broadcast, however the format does win with the instant capability of the software.

Twitter has now made the connection with Periscope so technically you can watch a live video feed from Twitter. BUT thats not all from Twitter, Jack Dorsey the creator of Twitter last week announced some other changes that are mostly welcomed by the community. The changes represent a major departure from the character limits that are well known from the social platform.

NEW! Twitter Changes Coming Soon

Social Media Changes 2016 continues with out list of the major changes from Twitter hot off the press. All good for the user, we don’t think there will be too many objections to these. We know that for the past ten years the Tweet hasn’t changed significantly from the simple 140 character text message, but this is about to change in the next month or so. Twitter are changing the tweet to a wider range of creative expression featuring photos, videos, hashtags, Vines, poll your community, use GIFs, and share live Periscope broadcasts in Tweets.

BUT Social Media Changes 2016 will change fundamentally with Twitter about to implement a huge simplification process. Those precious 140 characters will now go a lot further. 

@names in replies and media attachments such as images, GIFs, videos etc. will no longer use any of your valuable 140 characters.

Retweet and Quote Tweet yourself! Twitter previously prevented from Re-Tweeting and Quoting yourself and this has now changed, so if you feel a tweet has been lost in the ether you can retweet yourself and quote yourself.

[email protected] you had to use the [email protected] convention to previously tweet to a broadcast audience which lets face it was pretty ugly. Now you don’t have to use the @ convention to tweet to a larger more broad audience anymore. You simply Retweet to get it noticed by a broader audience.

We think all of these changes in Twitter are welcome additions to a fantastic Social Media platform for marketers. What makes Twitter great is the fact that its brief, quick and simple.Twitter have got to make sure that it keeps its audience by not losing the brevity which makes it is so appealing.

For further information see Social Media

If you are interested in you or your team being more effective and confident with Social Media then why not book one of our day courses.

9 05, 2016

Social Media Ideas That Get People Talking

By |2019-01-30T21:20:50+00:00May 9th, 2016|Facebook, Social Media, Twitter|0 Comments

Fall Flat When It Comes To Social Media?

Struggling to come up with ideas for posts, bothered by low engagement rates, competitors are performing well without little effort? These are just some of the reasons company’s can’t get their head around Social Media.

But how do you get out of that cycle and reap all of the benefits Social Media has to offer? Today I’ll be showing you some Social Media ideas that get people talking and take action.

The ultimate goal for a business using Social Media is to attract people with information about the brand (products or services they sell) and entice them back to the website to hopefully complete a purchase or sign-up for a newsletter.

It may sound like a simple process, but the rapidly changing nature of Social Media and the popularity make it even more difficult than you may think. Peeling back the layers though and you will find that there are many tricks and tips that get people talking and create interest.

Quotes

Inspirational, uplifting quotes from famous people perform well in terms of engagement.

Run A Competition

Offer one of your businesses products/services as a prize in a Social Media competition (re-tweet or share to enter). Not only is this a guarantee of strong engagement, but is also a great promotion of your businesses products/services.

Behind The Scenes

Share images of the office in action or video interviews of clients and staff. Helps people to get to know the business a bit more behind the account and makes you appear more genuine which some people may feel positivity towards.

Recycle Old Links On Your Website

It’s a good idea to promote old content on a website and what better way to do this than through Social Media channels, especially if your audience has grown since when that old content was at the forefront. It helps your new visitors to discover more content from you and is great for SEO in terms of building page authority and interlinking.

Create Engaging Polls

Most Social Media platforms (notably Facebook and Twitter) have a polling feature which create a really unique form of engagement with users. Pose some unique questions and answers that are relevant to the business. A simple and great way to get a conversation going and build interest in the brand.

Data And Statistics (Up To Date Is Preferable, But Historical Data If Relevant Is Also Fine)

Social Media is a great place for people to find relevant industry data and statistics that they can quickly digest. A great source of shares and re-tweets.

Infographics (If They Are Your Own, Even Better!)

Sharing someone else’s infographic or your own is great at attracting attention for their simple way of showing bite-sized data in a well-presented manner. Relevant infographics also have the possibility of going viral and the benefits of that for a business are huge!

Ask For Feedback

Social Media offers a great platform to garner feedback about your company and it’s products/services. Users will love the opportunity to provide you with positive and constructive comments that will help you discover the areas of your business that you may not have known before that needed improving.

Provide Useful Tips

There is nothing better than sharing with your loyal supporters relevant and useful tips of the trade. It builds trust and shows you have expertise in your chosen field.

Summary

These are some killer Social Media ideas that will provide a great boost to your Social Media efforts. What’s great is, you can add these to your strategy going forward and decide where to allocate time, to create a really effective strategy. What people don’t want to see on Social Media is the same style of content each week, but instead a wide gamut of content (above) that keep users coming back for more.

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