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5 04, 2018

Voice search is the future: embrace it cautiously

By |2019-01-30T21:20:47+00:00April 5th, 2018|Blog, Content|0 Comments

Voice searches using voice recognition software such as Google virtual assistant tend to be more conversational, even starting with a greeting: “Hey Cortana” and signing off: “Thank you Siri.” Voice searchers use specific, full length questions not keywords. Siri, Google assistant, Alexa and Cortana are different to text searches so a different approach with more long tail keywords is needed to rank highly in their search engine results pages (SERPS.)

Questions and voice search are a powerful new phenomenon that can inform marketers of content gaps and engagement opportunities. It’s very important that the search results are relevant because voice searchers often select the first search result unlike text searchers.

For example, a visitor may ask Google Assistant or Siri: “Where can I have a family meal for four for £80 up to a maximum of £100? If they are given a choice, the tourist may then ask: “Which restaurant has the best reviews?” As you can see location is very important with voice search engines able to rank their results according to opening hours, expertise and customer service ratings.

Google Assistant

Voice searches are about meaning, context and intent not just keywords and this change needs to be reflected in marketers’ SEO strategies that must now cater for voice and text searches.

For voice searchers the customer journey is very important and should encourage searchers to look around if they are using Amazon’s Alexa UK, for example. Marketing and advertising needs to be discreet and personalised. Voice search also needs to be a strategic part of any campaign, not just an afterthought added on at the end. A customer must be able to switch effortlessly between voice and visual text based searching using complementary not competing technologies.

Siri

Astute marketers will identify and harness the opportunity provided by voice search to reveal what customers want and need. It’s a growing field, particularly among young people and mobile phone users. According to Google, 20% of mobile searches are already voice searches. Comscore, a marketing analytics company, estimates that by 2020, 50% of all searches will be voice searches so it is essential that businesses learn how to be found by voice search engines.

Google released its guidelines for voice search four months ago, you can read them here. Marketers should seize the opportunity to engage with this new platform early making search more relevant and specific to their customers’ needs which will bring in new business for their clients.

However, everyone should take a careful look at the privacy policies of each voice assistant so that marketers can advise clients and customers of the type and amount of data stored and how to delete or disable it.

A note of caution for voice searchers

Both marketers and users of voice search must be aware that their devices are recording conversations and collecting data. Apple appears to be the best currently by anonymising information Siri transmits and deleting it when the voice search user turns Siri off.

Google assistant provides access to contacts, calendar, name, search history, voice and audio activity in order to deliver targeted advertising (which helps keep services free) and it stores conversations. It does not sell personal information to anyone but it admits to sharing information with affiliates and partners such as restaurants or airlines. It is up to the Google user to delete stored information.Amazon Alexa UK

Cortana listens in and provides access to calendar, email, messages and other content in the background even when the device is locked by default, although the feature can be disabled.

Amazon Alexa UK similarly collects a lot of information as outlined in its privacy policy. That data can include a name, email address, country of origin, nickname, telephone number, website, company and title for example, as well as browsing history, information about your operating system and a unique identifier enabling Alexa to identify the user’s device, and the date and time the information was logged. However, Amazon insists it does not actively try to determine the identity of any Alexa user.

One problem with most of these voice assistants is, with the exception of Siri, the user needs to remember to disable them if they don’t want them listening in. Anyone can access the assistant from your home without passing through voice identification which is a form of security used by mobiles.

Voice search is a growing phenomenon  and here to stay so marketers, businesses and users need to learn how to harness its potential while protecting their privacy.

 

6 02, 2018

Record CCTV footage carefully and store it safely to comply with GDPR

By |2019-01-30T21:20:47+00:00February 6th, 2018|Blog, Content|0 Comments

Personal data according to the general data protection regulation (GDPR) refers to anything that can identify an individual including CCTV cameras. Footage can be used as surveillance to deter or identify intruders and if so, must be available to the Police as required. It must be stored securely and encrypted wherever possible.

GDPR is a new European regulation governing data protection but the UK is introducing a very similar piece of legislation which will apply after Brexit. Personal data includes CCTV footage, email marketing, social media posts, names including newsletter recipients, European cloud storage, IP addresses for websites as well as data already in scope under existing data protection law. GDPR is overseen by the Information Commissioner’s Office (ICO.)

It allows individuals to request a copy of any CCTV footage where they are clearly identifiable. If the request is valid, the organisation must show the footage to the individual within 30 days. GDPR will take effect in just over three months’ time on 25 May this year, 2018, and businesses need to be ready. It is very important that organisations get the use of data right because they can face fines of up to 20 million Euros or 4% of global turnover if they get it wrong. GDPR is overseen by the Information Commissioner’s Office (ICO) who set the fines.

Individuals must give active consent that is, ‘freely given, specific, informed and unambiguous’ so implied consent will no longer be sufficient. Organisations must make CCTV cameras very obvious and may need to obtain further explicit consent from individuals to record them.

CCTV footage

Security operator looking at CCTV footage

To remain on the right side of the law, organisations must make sure that they can switch CCTV on and off and access a specific recording upon request. Footage and sound recordings should be captured separately to avoid being excessive and must be stored securely. Take care with sound recordings because it is intrusive to record conversations of staff or the public unless there is a strong and explicit justification which is unusual.

Access to footage and sound should be restricted and safeguards need to be in place to prevent interception and unauthorised access.  Footage should be deleted when it’s no longer necessary.

All CCTV footage needs to be underpinned by a written information retention policy that is understood by all operatives. Staff need to know how to respond to requests from individuals for access to footage and recordings. Individuals also need to know if they are in an area covered by CCTV and that they have a right to access recordings and footage.

CCTV camera

CCTV security cameras must be clearly visible

1 02, 2018

How to remain GDPR compliant – protect your data

By |2019-01-30T21:20:48+00:00February 1st, 2018|Blog, Content|0 Comments

Currently data in the UK is regulated by the Data Protection Act 1998 that followed the 1995 EU data protection directive. However, this is now being superseded by the EU General Data Protection Regulation which brings the law up to speed with new ways that data is being used. There will be tougher fines for breaches of data protection and the regulation gives individuals more say over what companies do with their data. GDPR standardises practice throughout the EU.

Even after Brexit if UK companies want to trade with companies in the EU, they will have to comply with GDPR and the UK is introducing a very similar piece of legislation. Personal data includes email marketing, social media posts, names including newsletter recipients, European cloud storage, IP addresses for websites as well as spreadsheets, photos, CCTV footage and documents.

data protection

Personal data is data that identifies a person, data under the Data Protection Act will fall under the scope of GDPR. People can ask for data at reasonable intervals and controllers have a month to respond. Controllers and processors should explain why the data is being processed, how long it will be kept and who will see it. An individual can ask for the data to be corrected or completed if they think it is incomplete or contains errors.

You need to get active consent from everyone you hold data about and you need to be prepared to delete files as required. Failure to opt-out no longer defaults to consent. Consent must be explicit and intentional. Consent gained before GDPR became law must meet the new high standard to be current. If you are in doubt, get updated active consent from all your subjects to ensure GDPR compliance.

Individuals can request that their data is deleted after it has been used which is called the ‘right to be forgotten.’ The same rule applies if they withdraw consent or dislike the way it is being processed. The controller is responsible for telling Google, for example, to delete links to copies of the data and copies of the data itself.

Businesses such as Google and Facebook share user data. GDPR has been introduced to regulate this to build trust and standardise data protection across the EU. This should reduce legal fees considerably.

GDPR will take effect across the EU from 25 May 2018 in its current form without the need for Member States to introduce their own national legislation. It applies to controllers of data who have strategic oversight of the data (such as a government) and processors (often IT companies) who process it. Controllers can be liable for a breach by one of their processors.

The clock is ticking before GDPR takes effect.

Controllers need to check that personal data is processed lawfully, transparently and for a specific purpose. When it is no longer needed, it should be deleted. Controllers need to record active consent to keep the data which can be withdrawn at any time.

Data breaches

Data breaches in the UK need to be reported within 72 hours to the Information Commissioner’s office. You should explain what data has been exposed, what impact this will have for the people involved and what steps you’ve taken in response to the breach. You must also tell the people affected or face a hefty fine. Fines are becoming much bigger and are often 2% of annual turnover rising to 4% if a controller or processor does not follow procedures. Fines still need to be proportionate and evidence of compliance with GDPR will show good faith and should reduce the fine.

15 07, 2016

Digital Web World Content Calendar 2016/2017 Free Download

By |2019-01-30T21:20:49+00:00July 15th, 2016|Content, Download, Resources|2 Comments

Your Seasonal Guide to Content Marketing Success!

If you struggle to create engagement with your readers or struggle to drive traffic to your website, you may need to create an effective content marketing strategy.

But how? You ask me. It is not a process that can happen overnight. Creating content shouldn’t be taken lightly, it needs research and constant analysing to get right.

What people tend to forget is planning for the seasons, events and months. Many users love content that is relevant to something. For example, when the Christmas period is two-three months away, you should already be planning your Christmas content marketing strategy and have a detailed plan of when and what is going to be posted.

The Difficulty of Creating an Effective Strategy

It can be difficult to create a detailed strategy and stick to it, we understand a lot of businesses don’t have the time or resources to allocate, but it is worth in the long run.

This is why we have decided to create a content calendar that will help you to plan out your content strategy. With helpful notes and major holidays all accounted for, this is the ideal solution to your content marketing woes.

The calendar itself goes through to December 2017 so you can ensure your company gets a full year and half of planned, quality content that will drive traffic and encourage return visits.

How do I use the Calendar?

You may be wondering, well how do I use the calendar and why can’t I just use a normal calendar? The first answer is, it’s simple all you have to do is spare some time during your day to go through the calendar and plan out your content marketing efforts for that month. We have provided you with tips and ideas to boost your creativeness each month, distancing itself from being just a regular old calendar.

Another way you could do it is to develop a strategy that runs for 18 months with the next 6 months of content and topics and plans detailed, and the next rolling 12 months outlined. Review every week. Monday morning, Tuesday morning, get your content review in the diary. How many of us do it?

But Surely This is Going to Cost me Money

What’s amazing about this content calendar, it’s FREE! Yes you saw that right, FREE! We believe in offering value as a Digital Marketing Agency and this in-depth calendar we have created represents that.

Register your details below and receive your free content calendar shortly after.

8 07, 2016

How To Make Content King

By |2019-01-30T21:20:49+00:00July 8th, 2016|Blog, Content, SEO, Website Design|0 Comments

So How Do You Make Content King?

If there is one thing we haven’t talked about enough, its Content. Get it right and not only will Google love you but your readers as well. But how do you get it right? How do you make content king?

Before you begin, you need to understand what you are trying to achieve with each piece of content. Web form sign-ups, leads, sales conversions, or just for impressions (users viewing without taking any action). Once this has been established you can then start to understand how to make content king.

1. Using Resources To Your Advantage

Creating content from scratch is not easy, I think we can all agree on that. But the process can be made easier by looking at the vast wealth of resources available to you online.

One great resource to use is Answerthepublic.com. This tool enables you to enter any keywords you can imagine and get multiple different results. Including visual graphs/data based on questions, prepositions and alphabetical results of the keyword input. The reason this is a great tool is because it gives you insights into what people are looking for in relation to the search query. If you are struggling for ideas, I would give this website a try.

There also many other keyword tools that you may find useful. For example Google’s Keyword Planner and Übersuggest.io. These are great tools in their own right and if you want more information on them and others, I wrote an article on the Best keyword research tools which you can check out here.

Depending on the industry you are in there is usually a forum for it. Use these to your advantage as they can be a goldmine for discovering about the current state and questions being asked within your chosen industry. Therefore providing some great ideas for content and giving you a platform to become an authority in your niche.

Whatever industry you are in, it is wise to keep abreast of the latest information and set the trend. Remember to put the wealth of resources available to good use.

2. Search Engine Optimised Content Is The Best Kind Of Content

This is absolutely key if you intend your target audience to discover the website. Especially now Google cares about content more than ever. Not only do it’s algorithms like a well optimised page, but now more than ever, the uniqueness and length of content when determining where it will rank the page on the search results.

Depending on what website platform is used, how you optimise content may differ platform-to-platform but the principle still remains.

Lets say for instance the platform being used is WordPress. This platform does a good job of giving you the tools to optimise pages effectively without the need for plugins. But to truly benefit your website, it is ideal to download one of the numerous SEO plugins available. My recommendation is Yoast SEO.

Yoast is a fantastic plugin for streamlining the SEO process and making it easy for content writers to optimise what they have written. Once you have picked a focus keyword for the particular page, the content will be analysed against different criteria. These range from the keyword density, to making sure the focus keyword is used in the page title and meta description. The plugin gives you ratings of red, amber and green based on how well the page is optimised, so the more in the green the better.

3. Now All That’s Done, How Do You Get Conversions From The Content?

This goes back to the first point I made, about what you want to achieve with each piece of content. Many ideas can be considered a conversion, it then comes down to if your content is compelling enough for the reader to take action. It’s great having well optimised content that is bringing in a wealth of organic traffic, but what is the point if no one is taking the intended action at the end of it.

There are many different ways to optimise content to improve conversions, it’s just a matter of understanding what your conversion rates currently are. This way you can decide where an area may need improving. For instance split-testing (splitting the traffic to multiple pages) is a great feature that enables you to test e.g. two different images or two different headers to see which one performs better with users. This way you can analyse the data and make decisions for the betterment of the content and overall conversions for the business.

Of course this isn’t something that will improve over night, it requires constant testing and refinement to start seeing an optimised conversion rate.

Summary

The ultimate goal of a business is to gain conversions at a sustainable pace to succeed and online is no different. There is so much content out there for so many different niches, it makes it a really difficult place to shout and get noticed. But if you take the time to discover the next best topics and how to make content king, then the final goal of consistent conversions will be truly attainable.

Working with DDworld to produce my website has been a joy and so straightforward. Nicola understood the business well and created a website that reflects it brilliantly. Communication was excellent and nothing too much trouble to sort out. I would definitely work with them again. Louise (LB Physio)
Louise Brown
Louise Brown
12:13 31 Jul 19
A great company to help maximise your SEO they take the time to understand your business and what you want to achieve. Highly recommended
Greg Garrod-Bell
Greg Garrod-Bell
14:26 12 Jul 19
Excellent service from this company they take the time to understand your business and make it easy to understand how they can maximise your on line profile and manage the costs
Carter Revivals Ltd Carter Revivals Ltd
Carter Revivals Ltd Carter Revivals Ltd
14:21 12 Jul 19
I got some great guidance and advice on SEO and the website , recommended.
Ricky Purnell
Ricky Purnell
15:21 14 Jun 19
Digital Web World helped with some last minute design for a large government funding proposal. They listened carefully and responded with exactly what was needed in a very short timescale. Highly recommended.
Marina Norris
Marina Norris
10:20 06 Jun 19
Digital Web World helped me to set-up and market a new online magazine with two weeks. Stephen Clark was patient and knowledgeable helping me achieve this quickly. A full recommend.
Howard Clark
Howard Clark
10:24 08 Feb 19
Digital Web World is a dynamic, professional, commercial, digital marketing business where the client always comes first. Stephen Clark, founder and MD, is exacting, conscientious, and personable. He makes sure that all his B2B customers receive the highest possible standard of service from every member of his team.Superb copywriting service and great customer care. The copy they write is clear, concise, accurate and optimised for the internet with very good SEO. Good keywords make sure that the articles come up in organic searches which complements pay per click advertising. Customers and B2B clients benefit from information provided by the Digital Web World blog and often want their own bespoke news page. Digital Web World understand that time is scarce for directors in business. They work with a minimum of supervision and meet our deadlines every day.
Roz Scott
Roz Scott
19:54 23 Jan 19
Excellent SEO agency, professional, friendly, committed and extremely customer focussed. They have sorted out many issues on our website including technical SEO on and Off Page SEO. Keyword optimisation work and SEO continues. We could ring the specialist working our case directly, everything was delivered within the timescales. The people to consult when it comes to Digital Marketing and beyond.Sylvia Hahn de Azcueta, Cape Horn Engineering Ltd.
Sylvia Hahn de Azcueta
Sylvia Hahn de Azcueta
10:02 25 Jan 17
Excellent agency and great customer service. They deserve every marketers attention! Their fantastic training courses are run by experts in the field and have helped me in my career. I can't rate them highly enough, check them out!
Stuart Avis
Stuart Avis
14:35 01 Mar 16
Excellent, precise, customised and detailed service!Digital Web World has helped to amend our website, which since increase traffic manifold! Tips for social media strategy and how to make use of keywords also helped us to increase our online presence and brand awareness!
Lisa Bruecher
Lisa Bruecher
16:02 31 Jan 16

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