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Monthly Archives: May 2016

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26 05, 2016

Essential Elements Of Great Website Design

By |2019-01-30T21:20:50+00:00May 26th, 2016|Branding, Design, PPC, SEO, Training, Website Design|0 Comments

Essential Elements Of Great Website Design In 5 Minutes Without The Sweat And Tears

First impressions are everything and you never get a second chance with website design. Your homepage should stand out from first site. Your website should encourage users to dwell more, click further and continue exploring. We have collected our thoughts here at Digital Web World on some of the key elements of great website design and have shared these for you.

Create A Killer Headline (And Sub-Headline)

You only have literally seconds to make the first impression with your headline. It should give the viewer a clear idea of the subject of the page they are about to read/view.

Clear enticing headlines pulling the viewer into the Webpage, clearing Sub-headlines to give you a chance to share more information about what you do and offer.

Here is a top tip for creating Killer headlines instantly. Think about writing headlines for Web, blogs etc in this format.

What the customer wants + In a time period + killing the objection.

So for example great headlines are offering the viewer something that is relevant within a time period say 3 minutes or 30 days, whatever the time period is.
The killer objections are defusing the normal objections you will get from any person viewing

Here are a few examples.

  • Totally Clear Skin in less than 90 days without the use of drugs.
  • Become a Web Designer in 3 months by studying only 1 hour per day.
  • You can make £300 per day with just one hour per week of time without expensive Web tools.

Remember the offer comes first in your Website landing page headline.

Second top tip is to limit the use of ‘best ever’, ‘most popular’, ‘greatest ever’, all of this is considered rubbish for the viewer of your webpage who will read every day. Try being accurate with data that supports claims ‘3x as effective’ works a lot better in text.

The Most Important Design Element – Your Visual Hierarchy

Most people like images (or videos), they are simple to digest and help to get across a message without the need for words. Think about what your business objectives are. What solutions are you selling to customers problems? Make sure that the visuals on the page are viewed in a hierarchy. 1, 2, 3, 4 etc placing a number against the visual that is most striking on your website. 

Do it now?

Look at the following image and place a number against the visual hierarchy on the page.

Diagram Showing the Design to the Golden Ratio! very similar to the Fibonacci Sequence

The Golden Ratio is very similar in its Fibonacci Sequence and describes the rule of thirds for great Website Design, but is also applicable to design in general.

The Golden Ratio

Also proportioned to 1.618* the Golden ratio is a statement on design proportions which has been designed into great aesthetically pleasing design for well over 3,000 years. The principle is based on a rectangle whose ratio of the longer side to the shorter side is 1.618. The classic view of this is the Pantheon in Athens where the design can be applied to the building of the Pantheon in its form.

This same principle is now used by many designers most notably in the designing of Twitter where you have probably received this notification from.

Display images of the office you work in or create a short video that showcases what the business does and/or the products/services you offer. Try and place these at the top of the page (or if not, anywhere above the fold works well) as people will want to see some visual elements when they first enter on a page.

Call To Action (Sometimes Referred To As Fitts’s Law)

Each page on the website should have a compelling call-to-action that draws the user to a conversion. For example, linking to a page where you can make a purchase or including a sign up form built into the page). This also benefits SEO in a great way because you will be interlinking between pages, giving authority to pages that may not get enough traffic otherwise.

However there is a designer ‘law’ that determines the size of the button’s that decides on the priority of the buttons. This priority ’size’ is purely to get the user to take action, more specifically a ‘call to action’. This is called Fitts’s law and stipulates that the time required to take that call to action e.g. hit that call action button, is a function of the distance from where the mouse currently is to the button and the size of the respective button. So the larger the object from where your mouse currently is and your eyes are. Fitts’s law follows a logarithm and therefore is a curve and not a straight line, so overdosing the size of a button will equally have a detrimental effect on its use. 

The proportion of button size is equally important and should therefore be larger for the actions you want a viewer to take.

The ‘Law’ of Choice

Choice is good right?

…Well to a point it is, but if the choice becomes too great on a Website you will cause paralysis of the viewer. They will simply have too many options to choose from and they will become paralysed by choice. So how do you know what is the correct number of choices?

Well you don’t, but you can make it easier for the viewer by providing filters to enable them to change what they are selecting and help them narrow down the choice. This self selecting use of menus is the best option. Limit the number of options and get the customers to eliminate by the use of filters.

Testimonials And Portfolios

Having case studies from real clients gives your website a huge boost in terms of creating trust. It’s a good idea to show off your portfolio and any short, written testimonials from previous customers on the homepage. Make sure examples in the portfolio include a lot of information and images, so potential clients get an idea of what you could do for them.

Put a name and image to testimonials as well (with consent of the individual of course).

Navigation

The crux of any website, visitors need to be able to access different areas of the website with ease. Include primary, secondary and tertiary drop down menus as necessary and create compelling headers so users will be interested and know what they are clicking on.

Visibility is key for a website and users should be able discover what they are looking without hardly any efforts.

Resources

You need to slowly build up trust with viewers before they will decide on whether to make purchase or not. One way of building this relationship is to include resources on certain pages where they can learn more and make an informed decision, statistically speaking after the 5th visit.

Recognition

Show off any awards or badges you have earned on your website. These can include SSL badges, website security and recognized partner badges (like Google, Bing, BIMA or RAR+ awards, if you are an agency for example).

This shows credibility trustworthiness in your field in addition to any testimonials that you may receive.

So in summary:

  1. Use Visual Hierarchy – build using this key principle.
  2. Create Killer Headlines that show off your offers.
  3. Use the Fibonacci sequence and the Golden Rule.
  4. Call to Action and Fitts’s Law.
  5. Law of Choice remember to use filters to get your viewer to narrow down their choices.
  6. Testimonials and Case Studies – make sure you have some.
  7. FREE Resources – make some resources free on your Website.
  8. Recognition – show off your credentials.

Your website is a Funnel and the home page is the beginning of that journey. According to an excellent article first published by Affiliate Marketing back in 2015: http://www.affiliatemarketertraining.com/good-average-time-site-per-visitor/ dwell time on a Website if under 30 seconds is considered awful anything up to 2 minutes is considered Average and anything over 2 minutes is considered outstanding. How good is yours ?

We know that the end of the funnel occurs when the user has gone through the whole process and made a purchase or signed-up to the mailing list. Your design objective has been achieved when your user has completed your objective.  The user experience and the objective for the page will be aligned. Remember this when utilising these essential elements of great website design.

17 05, 2016

How To Do Keyword Research In 2016

By |2017-01-24T11:35:17+00:00May 17th, 2016|AdWords, Keyword Research, Keywords, PPC, SEO|0 Comments

Updated Practices For Keyword Research In 2016

One thing that won’t change for Inbound Marketing is keywords, but what has changed is how you effectively research and come up with a strategy for the right keywords that will drive traffic.

Keyword research in it’s simplest form is looking at when users input words and phrases into a search engine and taking that data, then forming it into a strategy of keywords that your website could rank for.

Let’s have a look today at how to effectively keyword research in 2016!

Understanding your business and the relevant topics associated with it

How much do you know about your business? If you struggle to answer this question then maybe you need to take a step back and understand your business a bit better before delving into keyword research.

What are the most important topics for your business that you want most users to find you by? Create a list of these 10 keys areas, as these will form the basis for coming up with more specific keywords at a later point.

Understanding your audience (and/or any customers you may have had) is key to knowing what keywords should be targeted. For example if you are a company that sells shoes and a customer who has made a purchase started the journey to that purchase by inputting red trainers into the search engine. That is a keyword you should use.

Of course finding that information is not easy. You need an analytics tool that will trawl through all the search data. The best tool I can recommend to you is Google Analytics, it’s free, comprehensive and will give you all the information you need to find and fine-tune the keywords your audience is using.

Starting to flesh out the keywords

Now that you have got your list of the 10 key areas of your business, it is time to identify and narrow down keywords for each of those areas. For example if one of the key areas of your business is SEO, one keyword you might use is backlinks as it is relevant to the topic of SEO. Another example (long-tail) may be search engine optimisation services.

Come up with 3 keywords for each key area you listed. Doing this will give you a good start at 30 keywords, enabling you to increase as your SEO efforts expand in the future.

A good practice is to put yourself in the customers shoes, use the search engine as if you were looking to buy a product/service you sell. Look at the results that appear and see if there are any keywords you can put to use.

Looking at the competition

Similar to understanding the business you are in. It is paramount that you know who your competition is. Get a list together of your main competitors and research each of them individually, using the search engines to discover any keywords that may be ranking well for them and improving upon it yourself.

Another good idea is to look at keywords that the competition may not be fully behind. These represent a great chance to rank well for keywords that are not being utilised by your competitors.

Make use of related search

A good way to find inspiration is using google’s related search feature at the bottom of the SERP (search engine results page). This is a great way to find keywords you may not have found or realised could be put to use.

I would recommend this strategy only if you are really struggling to meet that 30 keyword target as the related searches are sometimes not that consistent nor contain useful phrases.

Finalise that strategy

Using these updated practices for keyword research in 2016 I have mentioned above, you should be close to having a strategy in place that can be carried out onto your website.

Of course that doesn’t mean keyword research is over once the website has been optimised, it is a constantly evolving process that requires you to be on the ball the whole time. Continue looking at the competition and expanding the keyword goal every couple of months to rank well for even more keywords and boosting your website in the search engine rankings.

For more information on keyword research, visit our dedicated page on PPC

 

Image courtesy of patpitchaya/FreeDigitalPhotos.net

9 05, 2016

Social Media Ideas That Get People Talking

By |2019-01-30T21:20:50+00:00May 9th, 2016|Facebook, Social Media, Twitter|0 Comments

Fall Flat When It Comes To Social Media?

Struggling to come up with ideas for posts, bothered by low engagement rates, competitors are performing well without little effort? These are just some of the reasons company’s can’t get their head around Social Media.

But how do you get out of that cycle and reap all of the benefits Social Media has to offer? Today I’ll be showing you some Social Media ideas that get people talking and take action.

The ultimate goal for a business using Social Media is to attract people with information about the brand (products or services they sell) and entice them back to the website to hopefully complete a purchase or sign-up for a newsletter.

It may sound like a simple process, but the rapidly changing nature of Social Media and the popularity make it even more difficult than you may think. Peeling back the layers though and you will find that there are many tricks and tips that get people talking and create interest.

Quotes

Inspirational, uplifting quotes from famous people perform well in terms of engagement.

Run A Competition

Offer one of your businesses products/services as a prize in a Social Media competition (re-tweet or share to enter). Not only is this a guarantee of strong engagement, but is also a great promotion of your businesses products/services.

Behind The Scenes

Share images of the office in action or video interviews of clients and staff. Helps people to get to know the business a bit more behind the account and makes you appear more genuine which some people may feel positivity towards.

Recycle Old Links On Your Website

It’s a good idea to promote old content on a website and what better way to do this than through Social Media channels, especially if your audience has grown since when that old content was at the forefront. It helps your new visitors to discover more content from you and is great for SEO in terms of building page authority and interlinking.

Create Engaging Polls

Most Social Media platforms (notably Facebook and Twitter) have a polling feature which create a really unique form of engagement with users. Pose some unique questions and answers that are relevant to the business. A simple and great way to get a conversation going and build interest in the brand.

Data And Statistics (Up To Date Is Preferable, But Historical Data If Relevant Is Also Fine)

Social Media is a great place for people to find relevant industry data and statistics that they can quickly digest. A great source of shares and re-tweets.

Infographics (If They Are Your Own, Even Better!)

Sharing someone else’s infographic or your own is great at attracting attention for their simple way of showing bite-sized data in a well-presented manner. Relevant infographics also have the possibility of going viral and the benefits of that for a business are huge!

Ask For Feedback

Social Media offers a great platform to garner feedback about your company and it’s products/services. Users will love the opportunity to provide you with positive and constructive comments that will help you discover the areas of your business that you may not have known before that needed improving.

Provide Useful Tips

There is nothing better than sharing with your loyal supporters relevant and useful tips of the trade. It builds trust and shows you have expertise in your chosen field.

Summary

These are some killer Social Media ideas that will provide a great boost to your Social Media efforts. What’s great is, you can add these to your strategy going forward and decide where to allocate time, to create a really effective strategy. What people don’t want to see on Social Media is the same style of content each week, but instead a wide gamut of content (above) that keep users coming back for more.

Working with DDworld to produce my website has been a joy and so straightforward. Nicola understood the business well and created a website that reflects it brilliantly. Communication was excellent and nothing too much trouble to sort out. I would definitely work with them again. Louise (LB Physio)
Louise Brown
Louise Brown
12:13 31 Jul 19
A great company to help maximise your SEO they take the time to understand your business and what you want to achieve. Highly recommended
Greg Garrod-Bell
Greg Garrod-Bell
14:26 12 Jul 19
Excellent service from this company they take the time to understand your business and make it easy to understand how they can maximise your on line profile and manage the costs
Carter Revivals Ltd Carter Revivals Ltd
Carter Revivals Ltd Carter Revivals Ltd
14:21 12 Jul 19
I got some great guidance and advice on SEO and the website , recommended.
Ricky Purnell
Ricky Purnell
15:21 14 Jun 19
Digital Web World helped with some last minute design for a large government funding proposal. They listened carefully and responded with exactly what was needed in a very short timescale. Highly recommended.
Marina Norris
Marina Norris
10:20 06 Jun 19
Digital Web World helped me to set-up and market a new online magazine with two weeks. Stephen Clark was patient and knowledgeable helping me achieve this quickly. A full recommend.
Howard Clark
Howard Clark
10:24 08 Feb 19
Digital Web World is a dynamic, professional, commercial, digital marketing business where the client always comes first. Stephen Clark, founder and MD, is exacting, conscientious, and personable. He makes sure that all his B2B customers receive the highest possible standard of service from every member of his team.Superb copywriting service and great customer care. The copy they write is clear, concise, accurate and optimised for the internet with very good SEO. Good keywords make sure that the articles come up in organic searches which complements pay per click advertising. Customers and B2B clients benefit from information provided by the Digital Web World blog and often want their own bespoke news page. Digital Web World understand that time is scarce for directors in business. They work with a minimum of supervision and meet our deadlines every day.
Roz Scott
Roz Scott
19:54 23 Jan 19
Excellent SEO agency, professional, friendly, committed and extremely customer focussed. They have sorted out many issues on our website including technical SEO on and Off Page SEO. Keyword optimisation work and SEO continues. We could ring the specialist working our case directly, everything was delivered within the timescales. The people to consult when it comes to Digital Marketing and beyond.Sylvia Hahn de Azcueta, Cape Horn Engineering Ltd.
Sylvia Hahn de Azcueta
Sylvia Hahn de Azcueta
10:02 25 Jan 17
Excellent agency and great customer service. They deserve every marketers attention! Their fantastic training courses are run by experts in the field and have helped me in my career. I can't rate them highly enough, check them out!
Stuart Avis
Stuart Avis
14:35 01 Mar 16
Excellent, precise, customised and detailed service!Digital Web World has helped to amend our website, which since increase traffic manifold! Tips for social media strategy and how to make use of keywords also helped us to increase our online presence and brand awareness!
Lisa Bruecher
Lisa Bruecher
16:02 31 Jan 16

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