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Yearly Archives: 2016

25 04, 2016

5 Killer SEO Methods For 2016

By |2019-01-30T21:20:51+00:00April 25th, 2016|SEO, Keywords|0 Comments

SEO is big business! Every company is doing it, but not everyone is doing it right. Over the years there have been many different tools, programs and platforms that make the process a whole lot easier to rank well based on many factors. SEO has changed so much from where it began, and still is today and will in the future as well.

What if I told you that programs alone won’t solve your SEO woes, but that different methods that even some experts don’t use achieve great optimisation.

Today I have got for you 5 killer SEO methods that work in 2016. These are sure to boost your rankings in the search engines for pages and posts…

Header Tags (H1, H2, H3 Etc.)

These should be used for all content on a website (pages and blog posts). Even the header above is an H2 tag. They should be used to break up text and highlight parts of content on the page, making it look more compelling whilst also having a big SEO benefit. If you use WordPress then you don’t need to worry about including a H1 title tag in the body of content, as it is created when you give the page or post a title.

Try to have a natural structure with header tags, using H2 tags for main titles, H3 tags for sub titles and so on. Be careful not to repeat loads of H2, H3 or H4 tags as that is a negative ranking practise that should be avoided and could damage the future SEO reputation of the website.

Density Of Keywords In Content

There is no right or wrong answer, but best practise is usually 2.5% or under (Yoast SEO) of the word count of the content. The bulk use of the keyword should be in the main content. It should also be used once in the first and last paragraphs of the copy. Not only does this make the topic clear to the reader straight away, it is also good for the search engine rankings.

It is also good practise to highlight key terms (bold, italic, underline) for improving readability and making it easy for the reader to understand what they are reading.

Meta Description

The meta description should be unique and relevant for each page/post and include the focus keyword in there. It should be a summary of that page or post, compelling users to click through if they have already been convinced by the meta title and need more information before deciding to click.

160 characters is the limit, go over and the description will be truncated which doesn’t look the best if your a potential user.

Interlinking (And External Linking)

If some pages don’t get enough traffic to them, it is a good idea to link to them from other, relevant content on the site. It can be a good way of sending traffic and page rank to content that readers don’t know is there. It may even lead them to make a purchase or sign up for a newsletter because of interlinking with other pages that compels them to take the desired action.

Linking to external sites is also beneficial if it is a relevant and trusted site to the content on the page. Make sure you don’t take the user away from your website completely, do it so the link opens in a new tab so your website stays open.

Content Is King

Google’s current top ranking factor is unique content… and lots of it! It goes without saying, if you don’t have compelling enough content, bounce-rates are going to be really high. To combat this, create engaging content that is based on target keywords. It’s really a good idea to pose questions to the readers and share opinions, so you can start a debate and create interest in your brand.

Pictures, info-graphics and videos in content also help to keep engagement up and benefit the website in the search engine rankings.

Take the time to build up strong, compelling content. Your readers will appreciate it and Google will love it as well.

Summary

On-page SEO can take quite a while to do effectively, but done well can provide enormous SEO benefits for your website. These killer methods are what Google currently loves and ranks well for. I have made sure you stay one step ahead of the game with the most current and powerful SEO methods that you can put to action today.

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20 04, 2016

Four Reasons Why Google AdWords Is Awesome

By |2019-01-30T21:20:51+00:00April 20th, 2016|AdWords, Google, PPC|0 Comments

Google AdWords Is Awesome!

Whether you are running a campaign to get your brand noticed or are looking at getting conversions. Google AdWords is awesome for a variety of reasons. Almost any business can effectively run ad campaigns and the AdWords tool makes it the easiest and most powerful way to do so.

Now I’m not saying Google AdWords is the definitive be all and end all of ad platforms, because there is Bing Ads and that is also a great tool in it’s own right. There is good and bad in anything, and I want to share the positives of AdWords from my experience with it.

1. Faster And More Simple Than SEO

Usually to see results from performing SEO on a website, you could wait months before there are any changes (if any). For Search Engine Optimisation to take effect, a website needs to be well established and earn links and authority the right way.

In AdWords you see results fast and can get impressions almost immediately. It is also a good way of judging if a keyword is worth targeting in organic search. For faster results which enable you to improve performance on your site quicker than SEO, Google AdWords is your friend.

As for why it’s more simple to use. PPC can be set and forget, whilst SEO requires consistent management and changes to keep up with the ever changing nature of it. AdWords is a really simple tool to use and is in one place, whereas SEO takes place with a variety of different software and complex tasks that require some training to understand.

2. Powerful Statistics

AdWords includes many statistics which you can measure campaigns by. Google gives you the freedom to pick and choose what metrics should be measured, giving you information as to what each does.

You are able to look at graphs, compare metrics against each other, link with Google Analytics and much more…

One of the most useful metrics Google has is quality score. This is used to measure keywords and ads. It influences the page rank and the CPC (cost per click) of an ad. It can be one of the best ways Google allows you to measure PPC campaigns by.

Having a lot of metrics to work with is good for the continuous development of a PPC campaign and website, giving a general sense of where improvements could be made. A keyword might not be working, bounce-rate may be too high etc.

3. Ability To Specify Who Sees Your Ads

A great way to save money in a PPC campaign is to only show ads to your target audience and not receive any wasted clicks by users who are not in the same area as your business.

Google AdWords gives you the simple settings to change devices targeted, Geo location and the exclusion of IP’s to help avoid wasting campaign money and reach your intended targeted audience.

4. Ad Creation Tool Is A Breeze To Use

AdWords makes it simple and intuitive to create ads. It gives you the guidelines to follow so that your ad meets Google’s standards and can be shown. Character limits are made clear and the ad preview lets you see what your creation will look like on the SERP (Search engine results page). If the ad doesn’t perform well, AdWords makes it easy to go back and make changes whenever you like.

If text ads are not what you require, the same intuitive treatment is applied to display and mobile ads as well.

Summary

Whether you do SEO, PPC or both. Google AdWords give you the tools necessary to create PPC campaigns that get clicks and convert. Of course SEO can’t be forgotten and shouldn’t be, but working alongside AdWords can help you become a real authority in your niche.

This is not a paid promotion for Google, these are just my personal reasons as to why I think Google AdWords is awesome and that doesn’t mean to say I think it is the only platform you should use. Everything has it’s good and bad points.

Let me know what you think about Google AdWords?

If you need a link to Google AdWords then look no further:

https://www.google.co.uk/adwords/

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11 04, 2016

Creating A Great User Experience

By |2019-01-30T21:20:51+00:00April 11th, 2016|Website Design, Design|0 Comments

Find Out Why The User Experience Is King…

With all the different aspects of digital marketing taking up a lot of time (things like PPC, SEO and Social Media marketing). It’s easy to forget about an important factor that is easily overlooked, the (UX) user experience.

As a business working hard to drive traffic to a website, the ultimate goal is to guide that traffic to conversions of the product/service. Problems can arise when all the traffic being driven to the website is leaving after viewing one page (also known as bounce rate %). The main cause of this is poor landing page and/or website design in general, culminating in a poor user experience which makes users want to leave as quickly as they arrived.

What Constitutes A Poor User Experience?

There are many things that constitute to a bad UX. Here are some pointers that should be avoided if you don’t want a high bounce-rate:

  • Poorly designed navigation menus
  • Inconsistent structure
  • Unreadable font
  • non-relevant content
  • Little to no content on pages
  • Poor spelling and grammar

You may have come across a site before that ticks some of these boxes, maybe even all of them. But one things for sure, having the best PPC and SEO campaigns running means nothing if the UX makes you want to leave.

Making A Great User Experience

There is no right or wrong answer. One brands design and appeal might not work with driving traffic for another and so on. Here are some useful pointers:

  • Strong use of colours – Pick a main website colour that defines your brand but also fits with the theme of what you are offering. Also use secondary colours that fit into the scheme, on call-to-action buttons for example.
  • Intuitive site design – Make the user feel welcome, make them feel like they already know where everything is on the website. Clear and concise layout, use of helpful text, not too much and not too little content etc.
  • Well designed navigation menus – What are the different pages on the website, whats their purpose, are they easily accessible for the user, will the user find what they are looking for? If you can answer these questions then the website does an excellent job with navigation.
  • Legibility and readability – How easy it is for the user to read letters, words and phrases. Pick a consistent font that matches the theme of your website while also making sure it doesn’t put the user off.

One of the best examples that showcases excellent UX design is Apple. Clear navigation, strong use of colours that match their branding and clear, readable font are just some of the things that help the user to understand and make a clear choice when deciding whether to purchase an Apple product.

The Importance Great UX Design

I can’t stress enough the importance of the user experience. Imagine if you had a website and the amount of customers that have looked on it then went elsewhere after one page because of poor UX. Remember the goals of the business, then create a well designed website based on achieving those goals. A well designed user experience is always the first step to take when creating the website.

Remember, the first 10 seconds of a user arriving at a landing page on a site is the difference between turning that user into a customer or as another bounce-rate statistic, possibly leading to a bad reputation for you and the business. Don’t take a risk with the UX!

Conclusion

If you put yourself in the role of the user and visit plenty of websites for research, you will get to grips with spotting the good, the bad and probably the plain ugly of user experiences on the web.

Research, Research, Research is best the way to discover what works and what doesn’t. Keep the brand in mind when designing the site and get a good balance between graphics, navigation and readability. Once you have done that, then the serious work can begin on driving traffic through SEO, PPC and Social Media.

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31 03, 2016

Best Keyword Research Tools

By |2019-01-30T21:20:51+00:00March 31st, 2016|Keyword Research, AdWords, Keywords, PPC, SEO|0 Comments

As I talked about in my last post, Google’s algorithms have changed a lot over the years, no more is it just about keywords, but content and how good/relevant it is. Begging the question, what value do keywords hold now?

It’s true keywords don’t hold as much clout as they used to, but they are still required to help your content to appear relevant, which is what Google loves at this moment in time.

A lot of different factors come into play when researching keywords than just looking at exact-match keywords. Bounce-rates, expected CTR (click through rate) and volume of searches are just some of the areas that warrant attention before going ahead with a keyword.

What hasn’t changed is including the right keywords in meta descriptions, constantly monitoring and making judgments on your rankings and researching your competitors to get a sense of how they are performing on similar keywords.

3 Of The Best Keyword Research Tools Around:

WordStream

 

 

 

 

 

A great tool if you want thousands of results from a single search. WordStream gives you relative volume for each keyword, so you can see how many people are searching for that word and weigh up the pros and cons based on the data given. There are niche options and the ability to email all the keywords to you if required.

The only major problem with the WordStream tool is that relative volume is the only big metric that is analysable, which may not be enough for some users.

With WordStream you get 30 free searches with the keyword research tool, so there is no excuse to not give it a try. You may find it’s worth a great deal to your business.

Have a look: http://www.wordstream.com/keywords

Übersuggest

 

 

 

 

 

A free to use tool which is really simple but really effective. Übersuggest allows you to enter a word and pick the source (web, images, shopping, YouTube and news) and location from drop-down menus, if you are looking for something a little more specific. The results are laid out in alphabetic order, making it clearer for the reader.

But because it’s free tool, you don’t get any specific metrics or measurements in volume which may require a different tool if that is what you are looking for. Despite that being it’s only flaw, it is definitely one of the best tools on the market, it’s quick, easy-to-use, you get a ton of results and best of all it’s free!

Here is the link: https://ubersuggest.io/

Google

 

 

 

There are different keyword research tools that Google offer. They bring something different to the table and best of all they are free.

Google Trends (above) shows the interest of certain topics over periods of time. Great if you need to see when certain keywords are in “fashion” so you can plan your campaigns accordingly. It can go more specific if needed, with trends in different countries and the ability to look at categories. For a free tool it is great for looking at current hot trends in the market which you could use to your benefit.

https://www.google.co.uk/trends/

The second tool is Google’s Keyword Planner (below). For really in-depth analysis of search volumes, Keyword Planner is great for analysing your competitors for similar search queries to your own. It is mainly built with Google Adwords in mind, but that doesn’t stop it from being a great tool nonetheless.

 

 

 

 

 

 

 

Summary

There is a simple rule I think should be adhered to when it comes to researching keywords. Pick the words that have low competition and high volume of searches. Of course other factors help to come to a decision, but that simple sentence helps to put keyword research into perspective.

All round I feel I have picked a good mixture of the best keyword research tools available today, giving you a lot of options to find the right keywords for your meta tags, content, ads and many more.

What do you think are the best keyword research tools that are out there? Have you tried any of the tools I have mentioned above? What do you think? Have they been useful?

Leave a comment and let me know

Have you seen some of our other content on Digital Web World:

PPC

Digital Drive Fundamentals

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24 03, 2016

Google Algorithm Changes

By |2019-01-30T21:20:52+00:00March 24th, 2016|Google, Algorithm Changes/Updates, SEO|0 Comments

Over the years Google has made many changes to how its search engine ranks websites (known as Google Algorithm Changes or updates), for better or worse, they have managed to adapt and improve it’s algorithms to make sure only genuine websites with high quality and most importantly relevant content, backlinks and well optimised pages get the best rankings.

Technology is constantly evolving and so too is Digital Marketing and SEO. Staying abreast of these changes is hard work but worth it in the end. These updates have changed the way webmaster’s approach SEO because it now requires a team effort from the whole business, to make the website presentable and ultimately drive the traffic organically from the search engines and encourage users to stay on the site.

Panda And Penguin Updates

Panda – First launched by Google in Feb 2011, the real first huge, mainstream update to the search engines algorithms. It introduced measures to tackle websites that were producing low-quality content and penalising them in the search rankings as a result. Panda is still being updated to this day and is part of Google’s core algorithm.

Some other examples of sites that were penalised were ones that were spamming or duplicating content and overusing ads.

How to make sure you don’t get penalised? High quality content is the simple answer. Make sure you go through all your pages and update them if they need more substance.

Penguin – launched in Apr 2012, a year after the Panda update. The update mainly took into account the backlink profiles of websites as factors that determined the ranking of a site. Those with spam links were the ones penalised in this update.

Before this update, many users figured out they could abuse Google’s algorithm by getting 100’s and 1000’s of backlinks that were spam and irrelevant but overall rank well because of it. Now the focus is on backlink quality, the biggest determining factor, not the amount you have.

Hummingbird – Came a year later and updated Google’s search capabilities. They noticed a lot of people used the search engines in a conversational manner, so the update helped Google to understand these types of search queries a lot better.

Content on websites had to change again as well, past the keyword, showing understanding of users and what they want to learn.

Mobile Update – The first two year gap in major updates. Launched in 2015 the mobile update was a huge deal and seriously impacted websites that weren’t prepared for it, and Google warned them which was a first.

Mobile is rapidly beginning to dominate a lot of search engines behaviour and Google noticed this. In simple terms, if your website is mobile optimised, you are fine and should see a boost to your search rankings.

Sites that weren’t optimised, risked falling down the rankings unless they optimised for mobile and made it a user-friendly experience.

Other Updates – There were two other updates in 2015. The first was what people dubbed as a quality update that Google didn’t acknowledge straight away. It focused on the user experience and distribution of content as a ranking boost for websites.

Near the end of 2015 Google started to put its hat into the Artificial Intelligence ring, by announcing a rather unique algorithm that learned and predicted user behaviour. Google have even called it their third most important ranking measure, which is a big deal.

Google ads have now disappeared from the right hand side of the page altogether on the desktops, the significance of this is a big impact in the amount of ads being served on the desktop platform. Being the second largest in click share, Google side ads still only made up the low 10’s percentages of the overall share, which may not be a huge deal to some. At the same time Google have increased the number of ads from 3 to 4 appearing at the top and the bottom of the page to make up for the loss of the side ads.*

*Source: Merkle RKG

Summary

The Google search engine has changed a lot. It is a system that is constantly seeing improvements and being refined to provide a consistent and fair level playing field to all webmaster’s trying to rank well for their respective websites.

So what can you do to make sure your website is optimised based on these algorithm updates?

  • High quality content. Content is King. Make it relevant to the user.
  • Factor in all optimisation techniques for your site, including optimising for mobile.
  • Gain those high quality backlinks. Remember it’s about quality not quantity!

Google have got a system that is improving each day for the searcher and the people who want to be searched. Keeping abreast of the latest Google algorithm changes is key to making sure your SEO stays on point and doesn’t suffer any unexpected hits in performance. You need to Adapt or face the potential consequences and hopefully I have helped you achieve that by sharing some Google algorithm changes that you didn’t know about.

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